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Creating Persuasive and Effective Visuals

This modelling the tools is incorporated into critical challenges at grades 4, 5, 7, 8, 11 and 12, however, it can be adapted for use at all grade levels.


Session Three

Introduce the challenge.

  • Ask students, individually or in pairs, to undertake the critical task:

Design a persuasive and effective visual to convince others to take action on your issue.

Students should apply what they have learned about advertising techniques to create a persuasive and effective poster, advertisement, brochure, collage or electronic slide show presentation.
Design the visual.

  • Suggest that each student or team proceed in the following manner to develop its visual:
    1. Identify an issue.
    2. Determine or review the key concepts of the issue that should be represented on the visual.
    3. Think about the characteristics and needs of the audience.
    4. Plan possible persuasive technique(s).
    5. Identify the methods to be used to produce an effective visual.
    6. Prepare a rough draft of the visual. Consider printing the text on sticky notes or slips of paper and then organize the text and images without attaching them permanently.
    7. Participate in a peer review (see Session Four).
    8. Revise the draft visual in response to the peer feedback and to ensure that it meets the four criteria identified previously. 
    9. Complete the final copy of the poster.

You may want students to complete a Visuals Planning Checklist to assist them in identifying the techniques they will use.


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Last updated: July 1, 2014 | (Revision History)
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